Meet Our Founder ✨

✨ Who is the founder of Pikapi? 

My name is Amina Bennis, and I’m the proud founder of Pikapi, a jewelry brand born from a lifetime of passion, creativity, and culture.

💡 What inspired you to start Pikapi?

Creativity has always been part of my life. My father was a stylist, and as a child, I watched him turn simple fabrics into art.

I started creating my own accessories very young — necklaces, bracelets, small pieces that made me feel proud and confident.

Years later, after working in fashion in Paris, I felt the need to reconnect with that little girl and create something meaningful of my own.

✨ How did your journey in fashion evolve?

Paris taught me what timeless style really means.

I was lucky to work in the fashion industry, where I learned that elegance isn’t about trends — it’s about pieces you can wear every day and still feel like yourself.

✨ What led to the creation of PIKAPI?

In 2020, we moved back to Morocco to give our children a stronger connection to their roots. After years of working in Paris, I felt ready for a more personal journey. I found myself thinking back to my childhood — to the joy I felt creating my own jewelry and the confidence it gave me. That realization made everything clear: this was the path I wanted to follow.

✨ When was Pikapi born, and what is its essence? 

Pikapi was born in 2021, inspired by Morocco’s culture, colors, and craftsmanship.

From the beginning, my goal was simple: create elegant, durable, and accessible jewelry that celebrates individuality.

✨ Why did you choose stainless steel for your jewelry? ⏳✨

Because I wanted jewelry that lasts.

Our pieces are designed to be worn daily — without fading, without fear. Stainless steel offers durability, resistance, and comfort, while beads, stones, and freshwater pearls add softness and individuality.

✨ Why Dubai for this new chapter?

Dubai represents movement, ambition, and diversity.

It’s a city where tradition and modernity coexist — values that deeply resonate with both my personal journey and Pikapi’s identity.

This move is not just about growth, but about sharing our story with the world.

✨ What is Pikapi’s philosophy? 

To create jewelry that feels personal, lasts over time, and fits naturally into everyday life.

Jewelry that celebrates who you are — simply, beautifully, and authentically.

✨ How do you see Pikapi today? 

Today, Pikapi reflects my journey—from a little girl in Morocco crafting accessories to a woman dedicated to helping others shine in their own unique way. As we embark on this exciting new journey in Dubai, we carry with us the soul of Pikapi—heritage, creativity, and passion—to share it with the world. 

#jewelrymakesmehappy 💖💍